Proper use of quotes

[apparentparadox]

I got an envelope in the mail recently trying to get me to sign up for some magazine. As part of their bid to get people to sign up, they have a contest for winning a free KitchenAid stand mixer -- all determined by whether or not you have the appropriate sticker to put on your entry form. The sticker on my envelope says "FREE STAND MIXER". Sounds good, right?

The instructions say:

Did you win the Mixer? A lucky sticker tells all.
Reply with one of the special "winning" stickers and win this
KitchenAid Stand Mixer FREE!!

I'm betting that they used quotes appropriately in the sentence above, and that the sticker needs to have the word "winning" on it -- that a sticker saying "FREE STAND MIXER" isn't actually a winning sticker.